Resources & Insights

The Remodeler's
Marketing Playbook

Tactics, tools and strategies to help kitchen & bath remodelers win more of the projects worth winning.

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How Kitchen & Bath Remodelers Should Use Instagram to Win More ProjectsSocial Media
10 min readJuly 26, 2026

How Kitchen & Bath Remodelers Should Use Instagram to Win More Projects

Instagram isn't just a place to post pretty pictures — for kitchen and bath remodelers, it's a trust-building engine that turns scrolling homeowners into booked consultations. Here's exactly how to use it.

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How to Get More Kitchen Remodeling Leads from Google (2026 Guide)Lead Generation
11 min readJuly 23, 2026

How to Get More Kitchen Remodeling Leads from Google (2026 Guide)

Nearly 70% of homeowners searching for a kitchen remodeler start on Google. Here's the complete playbook — from your Google Business Profile to paid ads — to make sure they find you first.

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Local SEO for Kitchen & Bath Remodelers: The Complete GuideSEO
13 min readJuly 23, 2026

Local SEO for Kitchen & Bath Remodelers: The Complete Guide

46% of all Google searches have local intent. Here's everything you need to know to rank at the top of Google Maps and organic results when homeowners in your area are searching for a remodeler.

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How Much Should a Remodeling Company Spend on Marketing?Business Growth
10 min readJuly 23, 2026

How Much Should a Remodeling Company Spend on Marketing?

Most remodeling companies either spend too little (and wonder why the phone is quiet) or too much on the wrong channels. Here's a data-backed framework for setting your marketing budget and allocating it for maximum ROI.

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ChatGPT Ads for Kitchen & Bath Remodelers: What They Are and How to Generate Leads With ThemPaid Advertising
7 min readJuly 22, 2026

ChatGPT Ads for Kitchen & Bath Remodelers: What They Are and How to Generate Leads With Them

OpenAI has opened up advertising inside ChatGPT itself, and it's already reshaping how homeowners discover contractors. Here's what kitchen and bath remodelers need to know — and how to get in front of high-intent prospects before your competitors do.

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Top 5 CRMs for Kitchen & Bath Remodeling Companies in 2026Tools & Technology
9 min readJune 23, 2026

Top 5 CRMs for Kitchen & Bath Remodeling Companies in 2026

The right CRM can mean the difference between a phone that rings with booked jobs and one that goes silent after the estimate. Here are the five platforms that consistently perform best for residential kitchen and bath remodelers.

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