
Kitchen & Bath Remodeling Marketing: The Complete Guide
How kitchen and bath design-build owners build a marketing system that produces qualified projects, paced to production capacity and measured in booked projects rather than lead count.
Tile Marketing Pros helps established kitchen & bath remodelers win more qualified, high-value projects through a measurable system that runs from homeowner search to booked work.
Trusted by kitchen & bath remodelers across the country
You have the portfolio, the crews and the reputation. What you do not have is a way to know where next quarter's projects are coming from. Referrals are the best leads in the business and the least controllable: you cannot turn them up when your backlog thins, and you cannot forecast a year on them.
Most agencies answer that with more leads. That is the wrong unit. A $90,000 kitchen is not a home-service lead, and a homeowner who spends eleven months researching a remodel does not behave like someone calling for a drain clog. We work with kitchen and bath remodelers only, so the system we build is designed around how your buyers actually decide and is measured against the projects you actually book.

We are not a generalist agency. We work with kitchen and bath remodelers, and every service below exists to move a homeowner one step closer to a signed project in your name.
When a homeowner asks ChatGPT or Google's AI who remodels kitchens in your city, that answer is now part of your shortlist. We make sure your company shows up in it, and that what it says about you is accurate.
Be the remodeler homeowners find when they search for kitchen and bath renovation in your metro. Built around the searches that precede a real project, not the ones that fill a traffic report.
Your site is where a homeowner decides whether you are in their league. We build fast, credible sites that present premium work at premium value and turn qualified visitors into booked consultations.
Google and Meta campaigns aimed at homeowners with the budget and timeline for the work you want. We spend against project value, not click volume.
A homeowner about to spend six figures is looking for reasons to trust you. We build the review flow and response process that removes their risk before the first call.
Before-and-after reveals and consistent presence that keeps you top of mind in your market and gives referrals something to point at.

"Before Tile Marketing Pros, I was relying on word of mouth and a few Angi leads. Now my phone rings every day with homeowners who specifically found me on Google. My revenue is up 40% year-over-year."

"I was skeptical about digital marketing, but these guys know the remodeling business. They built us a website that actually converts, and our Google rankings went from page 3 to the top 3 in four months."
A clear sequence, run against your capacity, so growth arrives at a pace your team can actually build.
We map the demand in your metro and show you where profitable projects are being lost: what homeowners search, who is capturing them, and where your discovery, conversion, qualification, follow-up and measurement leak. No charge, and yours to keep.
We build the plan for your market, your project mix and your target backlog. Which channels, in what order, against what you need booked, with the numbers we will hold ourselves to.
We execute, then report on qualified opportunities and booked projects rather than clicks. As the pipeline builds we pace demand against your production capacity, so you are choosing projects instead of chasing them.
The Remodeler's Marketing Playbook
Tactics, tools, and strategies to help kitchen & bath remodelers win more qualified projects and grow their share of the market.

How kitchen and bath design-build owners build a marketing system that produces qualified projects, paced to production capacity and measured in booked projects rather than lead count.

Google is beginning a phased move of Local Services Ads into Google Ads next month. Here is what kitchen and bath remodelers need to know about the new pay-per-lead Performance Max experience, what remains the same, and how to prepare without losing reporting context or lead coverage.

Instagram isn't just a place to post pretty pictures — for kitchen and bath remodelers, it's a trust-building engine that turns scrolling homeowners into booked consultations. Here's exactly how to use it.
The things remodelers ask us before the first call.
Established kitchen and bath remodelers: design-build and full-service firms with a real sales process, production capacity and a portfolio of high-value work. We do not take on commercial construction or unrelated industries, because the whole point is that we already know your buyer.
Because the worst time to start is when the backlog thins. Marketing that starts from a full calendar gets to build slowly, choose better projects and raise prices. Marketing that starts from an empty one is under pressure to take whatever comes in. We pace campaigns against your capacity for exactly that reason.
For most remodelers, somewhere between 5% and 10% of revenue, weighted toward the higher end if you are trying to grow rather than hold steady. What matters more than the percentage is that the spend is measured against booked projects rather than leads — a $400 lead that closes at 40% is cheaper than a $90 lead that closes at 5%.
There is no instant answer here, and anyone promising one is selling. Paid channels produce inquiries in the first few weeks. SEO and content take 90 to 120 days for early ranking movement and six to twelve months for meaningful lead volume. That is why most of our clients run both: paid keeps crews busy now, organic lowers your cost per lead later.
Yes. We are not a lead broker and we do not sell leads — we implement the marketing system that generates them, so every inquiry belongs to your company alone. Nothing gets resold to three remodelers to see who calls fastest. We will also tell you on the first call if we already work with a direct competitor in your market.
You do, from day one. The site, the content, the ad accounts, the analytics and the review platform are all in your name. If you ever leave, you take a working asset with you instead of starting over — which is the first question we would ask any agency.
Then the useful thing is a second opinion, not a pitch. The Market Opportunity Audit shows what your current setup is producing and where it is leaking, and sometimes the honest answer is that your agency is doing fine and the problem is follow-up speed on the leads you already get. We will tell you that rather than sell you a program.
Get your Market Opportunity Audit. We will show you the demand in your market, who is capturing it today, and what it would take to be the remodeler homeowners choose.