Elite Craftsmen Deserve Elite Marketing.
We took a playbook proven in two of the most competitive verticals in digital marketing and rebuilt it for remodeling companies. We work with residential remodelers of all kinds, with deep specialization in kitchen and bath.
Brian Craig
Founder
Digital marketer since the mid-2000s. Built and ran end-to-end marketing programs at a high level in personal injury law and dental — two of the most expensive, most competitive lead-generation markets there are.
WHY REMODELING, AND WHY NOW
I've been a digital marketer since the mid-2000s. I've built end-to-end strategies and executed them at a high level in two of the most competitive verticals in the business: personal injury law and dental. Both taught me the same lesson — in a market where every competitor is spending real money, the winner isn't the best marketer. It's the business with the tightest system between "homeowner starts looking" and "job on the calendar."
I've had friends in the remodeling industry for decades, and I've always marveled at what they do: take an aged, tired space and make it look brand new and genuinely high-end. That's expertise you can't fake.
Then I became the homeowner. Every time we remodeled, I spent a ridiculous amount of time educating myself on materials, building standards, design language — and I still came away overwhelmed. I'm more comfortable than most people tackling complex projects, and it was still overwhelming. That's the experience your prospects are having right now, before they ever call you.
Along the way I met some absolutely elite craftsmen doing world-class work who didn't have the marketing or the systems to command prices that matched the quality of what they delivered. That gap is the entire reason this company exists.
And it's getting harder, not easier. AI is changing how homeowners find remodelers — fewer people scrolling a list of links, more people asking a chatbot who to hire. Marketing is getting more complex, not simpler. We're at an inflection point, and the remodelers who lean into it are going to come out well ahead of the ones who wait.
So we're taking our proven playbook and adapting it to remodeling — with the help of those good friends in the trade and the honest feedback of our first clients.
Our Mission
Build 100 remodeling companies across the US to $1 million in annual revenue by 2030.
Not 100 logos on a wall — 100 owners with a marketing system they understand, a pipeline they can forecast, and pricing that finally reflects the quality of their work. If that's the business you're trying to build, come join us.
HOW WE WORK
One industry, not twelve
We only work with kitchen and bath remodelers. That means we already know what a good lead looks like for you, what a tire-kicker looks like, and why a $4,000 tub surround and a $90,000 full gut need completely different marketing.
Booked projects, not vanity metrics
Impressions and rankings are inputs. We report on qualified leads, cost per lead and cost per booked project, because those are the only numbers that tell you whether your marketing is paying for itself.
Systems you keep
Your website, your reviews, your content, your ad accounts, your data. We build assets in your name so that the value compounds for you — even if you ever decide to walk away from us.
Built for how homeowners search now
Homeowners are increasingly starting in ChatGPT and Google's AI answers instead of a list of ten blue links. We're building for that shift on purpose rather than waiting to see how it settles.
QUESTIONS REMODELERS ASK US
The things worth knowing before you talk to any marketing agency.
Do you only work with tile companies?
No — the name is a nod to where we started, not a limit on who we serve. We work with residential remodeling companies of all kinds, with deep specialization in kitchen and bath remodelers. If you remodel homes, you are in the right place. What we do not do is residential remodeling one week and commercial construction or an unrelated industry the next.
How are you different from a general marketing agency?
A generalist agency learns your industry on your budget. We already know that a kitchen lead and a bathroom lead have different economics, that a tire-kicker costs you an estimator's afternoon, that your season has a shape, and that homeowners shortlist three remodelers and pick on trust rather than price. That means less discovery, fewer expensive lessons, and benchmarks from the same industry rather than from a dentist's campaign.
Would you take on a direct competitor in my market?
We are not a lead broker — we do not sell leads at all. We build and run the marketing system, and every inquiry it produces is yours alone, in your own accounts. On market overlap, we will tell you plainly on the first call whether we already work with a remodeler who competes directly with you, so you can decide before you spend anything. We would rather lose the sale than have two clients bidding the same jobs without knowing it.
Who actually does the work?
The founder is involved in strategy on every account rather than appearing at the pitch and disappearing. Execution runs through a small team plus systems we have built for the repeatable parts, which is how the pricing stays where it is. You will always know who to contact, and it will not be a rotating queue.
How long is the commitment?
There is no long-term contract. That said, we will be honest that SEO and content need six to twelve months to be worth starting, and we would rather talk you out of a program than take three months of fees for work that was always going to need longer. You own your website, content, ad accounts and analytics from day one, so leaving costs you nothing but notice.
How do you report results?
On qualified leads, cost per lead and cost per booked project — the three numbers that tell you whether marketing is paying for itself. Rankings, impressions and follower counts appear as supporting detail, not as headlines. If a channel is not producing, the report says so.
Where are you based, and does it matter?
We are in Raleigh, North Carolina, and we work with remodelers across the United States. Local SEO is executed for your market, not ours, so our address has no bearing on your rankings. Most of our clients we have never met in person, and every one of them knows exactly who answers the phone.
Want to talk it through?
Tell us where your leads are coming from today and we'll tell you honestly whether we can help.
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